Huy Fong Foods

There’s a lot of mystery surrounding Huy Fong Food’s sriracha sauce. Even the founder, David Tran, doesn’t know it all. Like where sriracha is sold or what the exact sales numbers are. But that doesn't matter because he's an expert at one thing: sauce


OOH Posters




Sriracha's fans already do a  lot of free advertising for the brand, through word of mouth, art, and even tattoos. Who's to say they won't do it for thrill and insta-clout? No place is off-limits, so naturally, the posters will probably end up in some strange places. The gas station bathroom, a doctor’s office, in the changing room at Macy’s, all fair game.





 a rigorous online test for those who know their sauce as well as  Huy Fong does.



Successful graduates will a diploma, bragging rights, and access to purchase a limited-edition “I know sauce” T-shirt.





Fun fact: this project got me into VCU Brandcenter

Roles: Art Director / Copy / Design / Concept / Photography