To engage 18-24 year olds who have forgotten about Burger King, I created this April Fool's campaign that challenges them to fufill an wild challenge: get themselves branded with the Whopper logo.
CASE STUDY VIDEO
THE GRILL YOURSELF CHALLENGE
Idea: Trick people into thinking they'll receive free whoppers for life if they get themselves branded with the Whopper logo. To sign up for the branding users must register for it in the Burger King app, but when they complete the sign up they'll be let in on the joke, and receive a free whopper.