Roles: Art Direction / Branding / Copywriting

About: CUNY Tuesday is the annual Giving Day initiative organized by CUNY (City Univerity Of New York) to help raise funds to support students across 24 CUNY campuses. To help raise awareness, I created this campaign that shows the aspirations and mettle of actual CUNY students.

BRANDING

MERCHANDISE

PRINT + OOH

SOCIAL + EXPERIENTIAL

On CUNY Tuesday, students organize flash mobs near campuses to generate awareness with a clear message: “We are the forgotten students.”

The flash mob will feature 20+ students in black standing still. In front of them will be a printed banner with the campaign infomation.

The event will also be broadcast live to generate buzz on social media platforms.

PRINTED BANNER

EMAIL INVITE

MICROSITE