CUNY Tuesday 360º Advertising Campaign

 strategy / art direction / design / copywriting 

CUNY Tuesday is the annual Giving Day initiative organized by CUNY (City Univerity Of New York) to help raise funds to support students across 24 CUNY campuses. In this assignment, I was tasked with creating a campaign and branding for CUNY Tuesday to help raise awareness and encourage people to donate the nation's largest urban university. 

Logo + Color Palette


Print Ads

email to recruit + printed banner

Website Redesign

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