CUNY Tuesday 360º Advertising Campaign
strategy / art direction / design / copywriting
CUNY Tuesday is the annual Giving Day initiative organized by CUNY (City Univerity Of New York) to help raise funds to support students across 24 CUNY campuses. In this assignment, I was tasked with creating a campaign and branding for CUNY Tuesday to help raise awareness and encourage people to donate the nation's largest urban university.
Logo + Color Palette
email to recruit + printed banner