Roles:  Photography / Art Direction 

About: To introduce Ore-Ida to a new audience, I concepted, art directed, and shot this campaign which combines food photography and surrealism to depict scenarios that encourage viewers to reimagine Ore-Ida fries.

Featured: CUNY TVCUNY Photo Challenge Winner 

PRINT + OOH

AUDIO

Ore Ida will reimagine it’s fries as its spokespeople, and launch print ads with the telephone number 1-800-fry-talk, where they will here pre-recorded messages from Ore-Ida’s fries.

INSTAGRAM ADS

PRODUCT EXTENSION

Ore-Ida will also design Apple watch faces that feature their fries to remind users that anytime is a good time for fries