Roles: Everything, don't believe me? keep scrolling.
About: Poddle is an app dedicated to better podcast discovery and discussion. I concepted, designed, and branded it for my senior project.
There are over 700,000 podcasts available, and finding a good one to listen to is difficult. When you finally find a good one, chances are you want to talk about it with other people, but there's no integrated online platform discuss those podcasts. This is what Poddle is the answer to.
PRINT + OOH ADS
RETARGETING DIGITAL ADS
FACEBOOK CONTEST CAMPAIGN
Poddle will target Facebook users who listen to podcasts with the propositon of helping their friends have more interesting conversations, since podcasts cover a wide array of interesting topics. Those who accept the challenge will be entered into a giveaway to attend a live podcast show (Poddle IRL), with each friend referred counting as one entry to the contest.
EXPERIENTIAL: PODDLE IRL
Poddle’s mission is to bring podcasts to life in a way no app has done previously. To bring to Poddle experience to real life Poddle will sponsor and brand live podcast events (Poddle IRL.) When the event is finished the recording of the show will be exclusively available on Poddle.
SOCIAL INFLUENCER CAMPAIGN
Poddle will leverage the followings of known podcasts hosts and influencers to get their fans to listen to their shows on Poddle where they can more deeply engage with them and their content.
Learning new things is an integral part of listening to podcasts and a leading motivation for podcast listeners. Poddle’s brand conveys multiple themes of water and wit. Which is why Poddle will partner with Smartwater to release a limited run of Poddlewater bottles.
PODDLE INSTAGRAM CONTENT
Poddle’s instagram will strategically create posts that encourage users to start discussions on Poddle by featuring top news stories, and comments from poddle users.
More to come:
If you're as jazzed about Poddle as I am and are a talented iOS developer, I would love to chat. I'm currently working on expanding this project into a real world application and am open to business partners/mentorship. Don't be stranger, email me!